Wharton is at the leading edge of analytics, driving insights to reinvent decision-making. In this course, Wharton’s top professors and pioneers in the field of people analytics will explore the state-of-the-art techniques used to recruit and retain great people, and demonstrate how these techniques are used at cutting-edge companies.Research Interests: Lifetime value of the customer, sales forecasting for new products, behavioral dataParticipants will learn how to:In this course, Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few.
Analytics at Wharton brings together seven existing programs at the School – AI for Business, Customer Analytics, Penn Wharton Budget Model, People Analytics, Wharton Neuroscience, Wharton Research Data Services, and Wharton Sports Analytics and Business Initiative.
Wharton advances a multifaceted approach to analytics through its dedicated research center, educating present and future executives who seek deeper insights and a … 2X The amount of data doubles every three years as various digital sources continue to make information available Research Interests: Empirical operations management, operations analytics, operations management, operations strategy, pricing and revenue management, service operations management, supply chain managementResearch Interests: People analytics, judgment under uncertainty, organizational behaviorResearch Interests: Capacity and patient flow management in health care operations, diffusion models for new products and services, revenue managementResearch Interests: Pricing, social influence, social networksResearch Interests: Human resource management, knowledge workers, worker mobilityResearch Interests: Marketing research methods, missing-data problems, psychometricsResearch Interests: Global collaboration, teamwork, knowledge sharing, information-technology use, human and intellectual capitalRecent extraordinary improvements in data-collecting technologies have changed the way firms make informed and effective business decisions. to power smarter decisions. Wharton's three-month online program — Business Analytics: From Data to Insights — arms managers and leaders with the tools needed to break away from the pack. Wharton’s three-month online certificate program — Business Analytics: From Data to Insights — provides managers and leaders an understanding of how analytics can help improve their decision-making process. The Business Analytics joint concentration between the OID and STAT departments is designed to build deep competency in the skills needed to implement and oversee data-driven business decisions, including (i) collecting, managing and describing datasets, (ii) forming inferences and predictions from data, and (iii) making optimal and robust decisions. The course on operations analytics, taught by Wharton’s leading experts, focuses on how data can be used to profitably match supply with demand in various business settings.Research Interests: Online marketing, entrepreneurship, marketing analytics, search engine marketing, game theory, industrial organizationResearch Interests: Corporate disclosure, institutional investors, stock market anomaliesResearch Interests: Service operations, stochastic processes, the control of queueing systemsResearch Interests: Cost accounting, intangible assets, performance measurementFor the first time in history, business leaders can make personnel decisions based on deep analysis of data.
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