Spotify pulled music by R Kelly and XXXTentacion from its curated playlists in 2018, citing a new “hate content and hateful conduct” policy. Their music remained available on Spotify, but the service reduced their potential reach by hiding their albums from its influential playlists. It was … On Wednesday, the Swedish music streaming service announced that it has 299 million monthly active users, a 29pc increase from the second quarter last year. My background includes stints as an IT and digital media executive at traditional and new media companies as well as market strategist for the media industry at a major computer company. Podcasts are subject to copyright, which means that podcasters have a set of exclusive rights to their podcasts that includes the right to distribute them and perform them publicly. Successful podcasters will have more ways of finding revenue to cover their production costs, and the market will be richer for it.I am the founder of GiantSteps Media Technology Strategies, a consulting firm whose clients include content providers and digital media technology companies ranging from early stage startups to Global 500, as well as public policy entities related to copyright in the digital age. Even after the COVID-19 crisis eases and advertisers come back, more podcasters will continue to embrace licensing. “You sell out to get what you want.”Rogan certainly found his niche in podcasting where he’s been declared the uncrowned king. Please follow me on LinkedIn and Twitter (@copyrightandtec).I am the founder of GiantSteps Media Technology Strategies, a consulting firm whose clients include content providers and digital media technology companies ranging fromHowever, ad and sponsorship revenue is evaporating during the COVID-19 pandemic. Spotify, whose value jumped by $1.7bn in 23 minutes after announcing that it now had exclusive rights to Rogan's output in a $100m deal.And so the plan emerges – fiendish in the eyes of some podcast fans, but fairly simple.We rely on advertising to help fund our award-winning journalism."Apple was the place people listened to podcasts, until just a couple of years ago," says Joseph Evans, head of tech at Enders Analysis. In a further video statement, Joe Rogan said: “Starting on September 1, the entire JRE library will be available on Spotify as well as all the other platforms and then somewhere around the end of the year, it will become exclusive to Spotify including the video version of the podcast. Spotify's deal with Rogan comes as the streaming heavyweight has been looking to beef up its podcasting efforts in recent years. Comedy superstar Joe Rogan’s exclusive licensing deal with Spotify, announced earlier this week, is a watershed moment in the development of podcasting as a major media industry segment.
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