11650 More specifically, Given Imaging has endeavoured to incorporate health and wellness into the creation of its products as society has started becoming more health conscious (Given Imaging, 2013).According to (Peng, 2013), threat of products’ substitute occurs when products or services produced by different companies and that meet needs of the consumers in the market. To navigate this, the company has restructured its Human resource strategy with a view to attracting and retain the best talents. This enables the firm to offer a product at comparatively low prices without compromising the quality of the product and thus earning the company a competitive advantage in the market.The external environmental analysis shows political, social and technological factor favour the growth of the industry. This results to struggle by the market players gaining the market share of each other in various markets. The establishment of the various operating centers with collaboration with major hospitals allowed the easily their customers in those markets. Given Imaging . In regard to differentiation strategy Given Imaging company, emphasises on offering products that are perceived in the industry as being unique and innovative by consumers (Given image, 2013). On employees, various countries regulation have set the minimum wage, working age as well as maternity leaves durations among the workers. In May 2010, Given Imaging released a new manually guided GI scope based on PillCam swallowable devices. Read the instructions on the course website in addition to this document. Main line faucet 1 . you can No sedation is needed, however bowel prep is needed. The thermal image of the scene does not allow a material discrimination as only the temperature, that is, brightness, is measured. As a result, the companies have faced increased scrutiny and supervision in the manufacturing negatively impacting the company strategies implementation.The legal enacted in relation to product safety, employment laws, financial regulations and health safety laws largely affects medical technology, companies’ productions process, marketing and operations (Tombs and Whyte (2010). Introduction and context description Introduction However, due to scarcity of the raw materials required in the in the production, the supplies of Given Imaging hold a considerable power to the company. Smith, Michael This is as indicated in diagram below;Figure 3; Support and primary activities in value chain model.The primary activities at Given Imaging Corporation entail production, distribution, and marketing of its produce digital medical device, Camera Pill to various markets worldwide (Given image.com, 2014).
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