So that spurred me to go to America because all the new trends were coming out of California and I was going to go find the next big trend and bring it back to Australia.He suffered tremendously until he took on a line called Teva, you know the Teva sandals? That was Reebok. I’m an accountant and I’ve come to love sales and all my friends are on the road. They all just lit up red and they didn’t go away till Christmas. They’ll make sure they’re tested and vetted and perform well for you.Then another societal shift happened in Southern California that there was a little company selling these little white kid leather shoes to dance classes and Jazzercize and cheerleading teams and it was really a good soft dancing shoes.
(Founder, Brian Smith, Interview) - Duration: 1:03:15. I just had no idea that American’s perception of sheep skin was so different from Australia. Well, the next day I was flying back to San Diego from Chicago and I did my routine of buying coffee and the USA Today and I flipped back through to the lifestyle section and there in the front middle, full page, well, not a full page, the main head photograph of Pamela Sue Anderson and the best story about UGG’s as a category, as an industry, as the history and future.
But then the sport of aerobics took off nationwide and that little tiny company got sucked along, hundreds of millions of dollars. All of that really paid off with brand loyalty, that was when I decided to fight the law suit and stick with the brand.And so I went through the worst three days of my life because I had visions of building this giant corporation and being the CEO of this humongous corporation where everybody on the planet wore UGGS boots and now, I didn’t even own it.
And then suddenly, so and so is walking around the streets of Hollywood and get snapped by a paparazzi, and before you know it, UGGS are all over People Magazine.I always thought UGG was sort of a word that we could sort of stylize it with a really good logo, that it was simple, clean, it’s very memorable. But it’s again, you can’t give birth to adults, it, when I launched that celebrity thing, it went through its infancy, the birth, conception infancy and it wasn’t until two or three years that it started toddling and man, it just became a teenager overnight, so…I was called into committee meetings and everyone would sort of talk it around and around and then they would come to a decision, a sort of a mellowed down mix of everybody’s mediocre ideas. I used to joke with him, “Doug you know you can’t afford us,” but ultimately, he was the one that took his company public on that, on that boom but he still had the seasonal problem.It has to be an infant. We grew so much, the cash flow was such a critical issue because we were seasonal that I needed to get out and find a really, really, big investor to be able to handle the seasonality.But the problem was, when I did business plans and went to the banks, it was, “These are a fad man, yeah you’re lucky this year, but they won’t be around next year.” And that happened for probably 10, 12 years in a row, and even when it got up to 8 million to 10 million, it was still “Yeah, you got lucky last year but it’s a fad, it will never be around.” And you know, I sold the business with that mentality in the banks and the investment bankers and the venture capitalists.So I knew that the product was good, I knew it was viable for America because the climate’s the same.
They’re just literally, had I not been working in that direction, I never would have seen that coming.I’ll tell you the very first day it came on the radio.
Brian, welcome.It was because the managers of the stores, when somebody asked what are these UGGS like? And we walked in, we had an appointment with Margaret, who is the Fashion Editor and when we got there at 2:55 in the afternoon, she came out and goes, “Oh Brian, I am so sorry, I’ve double booked and I have to be on a conference call at 3:00, I’ve got five minutes.”What is the situation right now, I can either be… what do I want to do? So anyway the universe just keeps coming on and that’s all through my book because I’ve got so many examples of things that are not coincidence. In this simple, yet profound workbook, you’ll follow the 7 steps in my Detachment Method to eradicate fear, outsmart the ego mind (the false self) and live free to do what YOU really want to do, and have the life and business of your heart’s desire. Brian’s inspirational talks and media appearances on his breakthrough business strategies are widely attended by business people of all ages from a diverse array of market sectors. I transfer it every single year, I’ve done it for 25, 30 years and it’s these four simple statements. Kalifornien, was sich bis heute durch einen relaxten Lifestyle und absolut lässige Styles definiert, war für Brian Smith der geeigneteste Ort um das Label UGG ins Leben zu rufen. And so I decided I’m going to go into sales. And within six months, we were watching TV and there’s UGG boots showing up on a sitcom and then they started coming out with the movies. But on the plane back to California, I started to think, one of my close buddies back there raved about how good these are and it came to me that they were all surfers and in California, all the surfers who went to Australia for their weekly or monthly surfing trip came back with four or five pairs of boots.
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