So just sort of how you think about maybe getting the games out a little bit faster?Our next question comes from Matthew Cost with Morgan Stanley. We continue to expect live services, anchored by our forever franchises, to drive the majority of our 2020 performance. Your line is open.Yeah, as I -- thanks for the question. and Game of Thrones Slots Casino, are doing well and were meaningful year-over-year contributors.Thank you, Mario.
Zynga states its mission as "connecting the world through games. As of August 2017, Zynga had 30 million monthly active users (MAU). We're in an expanded test market position right now. We -- historically, we've set it roughly around 5% of our overall guidance. So it's kind of a situation where we feel very good about our position, and we'll continue to stay active.This conference call is being webcasted and will be available for audio replay on our Investor Relations website in a few hours. Your line is open.We also continue to see opportunities to acquire talented teams and franchises around the world to further accelerate our growth. And so, the guys in Helsinki are going that extra mile over this spring time period where we're putting the game through tests on Android extensively in North America. As a result of these factors and our strong balance sheet, we are confident in our ability to navigate the current environment and remain well positioned for growth over the long term. So, I had a question on Empires & Puzzles and a follow-up. But we're also staying very patient, where if we rush the games and we don't believe that the long-term engagement systems are in place, it's a situation where it won't pay out to the positive. And then, the last one would be, is there any way to quantify what portion of your advertising bookings is from third-party games or other products that are fairly well positioned in this stay-at-home environment? As I've said in the past, that doesn't really give you an indication of when in the second half or how many games will turn up. And we'll continue to look for great teams, great franchises, opportunities and strategic fit. Part of the benefit of continually updating the games and putting out a lot of bold beats is, if you left Words With Friends two years ago and came into the game now, it's much improved. Our next question comes from Ryan Gee with Bank of America.
So you're correct in saying that we held on to some of the EBITDA. The ultimate outcome for our net increase in deferred revenue in 2020 will be a function of the mix of live services bookings growth, as well as the timing and scale of bookings contributions from our new game launches in the second half of the year.Ladies and gentlemen, thank you for standing by, and welcome to the Zynga First Quarter 2020 Results Conference Call. Since launching Farmville on Facebook in 2009, Zynga (NASDAQ: ZNGA) has been a top-performing mobile game company.The company has evolved through acquisitions and gaming categories over the years. We're not waiting on new hardware to come out. Upgrade to MarketBeat Daily Premium to add more stocks to your watchlist.Receive a free world-class investing education from MarketBeat. One of the benefits of mobile game development is that the engines, the tools, the processes, they're very well understood.
The firm had revenue of $424.88 million for the quarter, compared to analysts' expectations of $405.51 million. Find the latest Earnings Report Date for Zynga Inc. Class A Common Stock (ZNGA) at Nasdaq.com.
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