Going forward, we believe we can deliver even more happiness through our core and new businesses in both structural and non-structural aspects, and will undertake large-scale investments to make that a reality.Tokyo Disney Resort is a totally integrated, entertainment destination encompassing a number of distinct facilities, each offering a unique brand of themed entertainment.
This trend indicates that the experience we deliver at our Theme Parks is a very important element in attracting Guests. This event was covered by many local media and made alarge impact.Our overseas Guests do not come from any specific region but from many different regions all over the world, with an increasing trend in visitor numbers from every region. Diversity is expressed not only in culture, customs, and religion, but also in leisure habits. It is important that people should start visiting us with the family from a young age so that they become loyal fans of Tokyo Disney Resort and come back to us again and again at different stages in life, thus developing an emotional attachment to our Theme Parks. By creating Theme Parks that all Guests can enjoy, I think we can enhance our ability to attract Guests.In fiscal 2018, ended March 31, 2019, due to the year-long Tokyo Disney Resort 35th anniversary events and other factors, the number of Theme Park visits reached a record high of 32.56 million, allowing us to substantially exceed our expectations for attracting Guests. I took up the post of Director of the Marketing Division in April 2019.
Looking into the past too,whenever we have held anniversary events, they have motivated people to come back to us after a long absence, which has enabled us to incrementally improve visitor levels.I believe that it is important to involve the whole of the OLC Group in our efforts to deliver value to Guests.Meanwhile, in recent years we have devoted energies not only to promotions in each country but also to targeting overseas visitors who decide which places to visit after arriving in Japan. Trash Recycling. This will reinforce our character as a resort destination able to offer a unique experience. However, as the event itself is the main purpose of the visit to Japan, we take the realistic view of their potential impact that they do not contribute directly to increasing Guest numbers. Last year, we participated in the Lantern Festival in Taipei City with the display of a Resort Cruiser and a parade event. So, when developing new events or attraction facilities for example, we attach great emphasis to the element of “enjoyment for the whole family.” Likewise, our marketing communication is designed to convey the clear message that we are a Theme Resort for the family to enjoy together.One initiative to take advantage of these opportunities is to create awareness of our Theme Parks as an option among event visitors and to deploy a measure to buy the tickets for those interested. Although there has been a sustained rising trend in the number of overseas visitors to Tokyo, there has been a change year by year in their composition by nationality and purpose of visit.
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