It’s a way for millions of people to come and touch the brand.”More than 4 million people visit Oxford Street each week, so Microsoft’s new London store is going to be busy.
To learn more or opt-out, read our The first Microsoft store for EuropeMicrosoft has more than 80 retail stores worldwide, but none of them are quite like the company’s new London flagship store. Microsoft has been experimenting with a number of custom Surface Type Cover designs recently, and it feels like this could eventually be extended to everyone, just like the company’s This floor also includes an iconic red London Post Box, complete with a Surface Pro integrated into it.
“It will provide free access to resources and tools for every customer, from Fortune 500 enterprise companies to small businesses to educational institutions to consumers.
This isn’t just a temporary project, either. Microsoft has a habit of opening its stores very close to Apple stores, but Capossela puts this curious coincidence down to Microsoft and Apple always aiming for premium locations. That includes Surface devices on every floor, HoloLens headsets, a big Xbox gaming lounge, and even a real-life McLaren Senna sports car that’s hooked up to I visited the new London store earlier this week to preview how Microsoft has transformed the venue. We even have customers on a pretty regular basis that will buy a Mac and buy a copy of Windows at the Apple Store, and then they’ll walk four doors down and bring it in and say, ‘Hey, will you guys set up Windows on my Mac for me?’”Capossela says Microsoft wants this new store to be a place that serves all of the company’s customers. “It really is a brand experience.
Today's opening means that we now have a physical space where we can share the very best of Microsoft with everybody. At its heart, it’s a retail space, but it’s also a way for the company to let people see this latest hardware and software in action.“We’ve been working on getting a store in London for a long time now,” explains Capossela. Microsoft will open a store in London on Thursday, its first flagship retail outlet in Europe. “The diversity of people coming through this city is crazy.
There’s the regular support Answer Desk (Microsoft’s version of Apple’s Genius Bar) and areas to showcase Xbox hardware, laptops from Asus, HP, and Razer, and Surface accessories. Forza McLaren racing experience. “We think it’s the sort of ideal model.”That doesn’t mean we’re about to see lots of new stores popping up in the UK or across Europe, though. “We look forward to providing our UK and European customers, and anyone who visits London, a new way to experience the best of Microsoft from demo to purchase, and with ongoing tech support, trainings and workshops.
That’s not all, racing driver, Bruno Senna, nephew of the late Ayrton Senna, has pre-set his lap time for fans to try and beat to win prizes! Instead of the usual retail space, it has been transformed into an enterprise floor, complete with meeting rooms and event spaces.
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