"Lift them up, but put them behind a wall that the culture mostly then ignores. "People from different households cannot meet indoors, or in gardens, under reimposed lockdown rules.As most podcasts are free to download, many presenters and producers attempt to make money from endorsements and advertising. The show’s typical length runs between two and three hours, with previous guests including Elon Musk (who famously smoked a joint during recording, pictured), plus Bernie Sanders, Candace Owens, Kevin Hart, Mike Tyson, Russell Brand, Malcolm Gladwell and Michelle Wolf.Joe Rogan knows this better than anyone.It’s interesting, when you think about it, that many of Spotify’s biggest rivals â Apple Music, Amazon Music, YouTube Music, Tencent Music â have proudly chosen to singularly define their brands with one type of content: music.What, though, does the deal mean for the music industry on Spotify, still the largest music subscription streaming platform in the world?If the CRB-mandated songwriter payout figure rises too high, suggests Spotify, it could threaten its very existence.Spotify went on to lose this legal tussle with US music publishers â who were repped by the National Music Publishers’ Association â regarding improved rates for songwriter payouts from its service.“Eventually we will get to more of a point of maturity where weâll focus more on profit over growth, but for the next few years itâs going to be predominantly growth for us.â“They were like ‘We want to put you on it, it’s gonna be great for you!’ And I was like, how is it great?The highlights: a recent surey from Edison Research showed that, in 2014, 80% of the US population’s listening hours were dedicated to music, with 20% going to spoken word.An obvious question, then: Does this argument really hold the same amount of water when Spotify is simultaneously spending hundreds of millions of dollars on podcasts?“We’re not on Spotify, and the reason why we’re not on it is because it didn’t make any sense.”Spotify, of course, is now much more than a music service. by Bobby Burack May 20, 2020, 10:34 am updated May 20, 2020, 11:41 am. New York Daily News | May 25, 2020 at 8:17 PM . The $100m Joe Rogan deal, which isn’t an acquisition but a licensing deal, reportedly takes this podcast spend up towards the three-quarters-of-a-billion dollar mark. Facebook. "I'm excited to have the support of the largest audio platform in the world and I hope you folks are there when we make the switch! Spotify pays $100m+ for Joe Rogan podcast, adds $1bn+ to market cap. "They want me to just continue doing it the way I'm doing it right now. WhatsApp . May 20, 2020. Yet at the same time, Spotify is telling the CRB that pay rises for songwriters are impossible, due to its status as a perpetually loss-making company.In its Q1 2020 results, Spotify gave away some important updates to this narrative, with two key data points:The big worry for record labels here will be the potential volume of music track plays that these growing podcast habits on Spotify are now erasing.And then they did. Delivered for FREE, direct to your inbox each day.Yet what if Spotify reduced the majors’ payout via stealth, by giving them their 52% revenue share, just not of all audio plays on the service (i.e. Spotify reportedly takes a different view, suggesting that if a subscriber listens to nothing but podcasts on its service, the labels shouldnât get any money.That appeal is ongoing (it reached the Court of Appeals for the D.C. "It might do what Sky did for a lot of shows," he tweeted. Well, here’s how they worked for Spotify yesterday. Earlier this year it purchased The Ringer, the podcast company run by Bill Simmons, a popular sports broadcaster.The Swedish company's heavy spending on podcasting has attracted criticism both because its exclusivity deals have led to podcasts being removed from other apps, and because the company has faced criticism for not paying artists more.Joe Rogan, an American comedian and martial arts enthusiast, has signed the lucrative deal in exchange for transferring his back catalogue of more than a decade of podcasts and publishing new episodes exclusively on the Swedish streaming giant's service.Apple has reportedly been considering following Spotify into exclusive podcasts, after last year's move into TV streaming with Apple TV+.Mr Rogan attracts millions of views to his filmed podcasts on YouTube, as well as many more across various podcast apps.
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