He was 90.“The Marlboro Man campaign is easily one of the most successful advertising campaigns of all time,” Ellsworth said.
Marlboro's iconic mascot, the Marlboro Man, has been the face of the cigarette brand since the 1950s. There does not seem to be a modern-day equivalent to the cowboy, he added.He was first approached on his ranch after ad executives spotted him in a photo with actor John Wayne, who was a close friend, his son, Bobby Norris, told KKTV in Colorado Springs.He married Jane Wright, then a recent graduate of DePauw University in Greencastle, Indiana, in 1950, and moved to Fort Collins, Colo., in 1953.
Norris was featured as the Marlboro Man in commercials that ran for about 14 years in the United States and Europe.Professor Scott Ellsworth, a lecturer at the University of Michigan and former oral historian at the Smithsonian Institution, conducted nearly 60 interviews with former Marlboro men, Philip Morris executives, and Leo Burnett personnel over two years to examine Marlboro’s marketing strategy.In 2003, five baby elephants, which had been orphaned in Zimbabwe, were brought to the ranch. 'The views expressed in the contents above are those of our users and do not necessarily reflect the views of MailOnline.Robert Norris, 90, the original 'Marlboro Man', died on Sunday at his ranch, Tee Cross, in Colorado Springs, Colorado. Pictured: Norris in an undated photo as the Marlboro ManShe lived at the Fresno Zoo in California and Norris visited her until she passed in 2016.However, Norris was never a smoker and ended up leaving the campaign after he felt he was setting a poor example for his children.Norris was born in Chicago, Illinois, but decided from a young age that he wanted to be a cowboy.Tragic: Former professional rodeo rider Wayne McLaren, pictured, posed for Malboro and died of lung cancer'They walked out of their car, these guys in their pinstripe suits, and they walked up to Dad and they said: "How would you like to be in commercials for Marlboro cigarettes?"' Philip Morris, the nation’s largest cigarette maker, acknowledged decades later that smoking causes lung cancer after increased pressure from lawsuits, regulators and Congress.Mr.
“He was a reassuring figure at the height of our fear of nuclear annihilation and a conservative counter to changing values.”NEW YORK — Robert C. Norris, a rancher known for his role as the Marlboro Man in television commercials, died Nov. 3 at Pikes Peak Hospice & Palliative Care in Colorado Springs, Colo. The curriculum is based on a comprehensive smoking prevention program created and tested by the Risk and Youth: Smoking Project of the Lawrence Hall of Science, University of California, Berkeley.
'He always told us kids: "I don't ever want to see you smoking",' Bobby said.We are no longer accepting comments on this article.But despite him pictured holding cigarettes for more than a decade, Norris never smoked and he eventually quit the ad campaign when he felt he wasn't setting a good example for his children. In 1957, Marlboro sales generated revenue of $20 billion.
"'Norris continued working on his ranch, raising animals, which he loved.Sad: Dick Hammer, a real life firefighter who was better known for his role as Captain Hammer in the TV show Emergency!
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