What can companies do to nurture brand enthusiasm and embrace these new power consumers?To better understand the shifting consumer-brand relationship, we conducted the 2014 IBM Consumer Products Study.
The value of the IBM brand dropped 8% to $43 billion. IBM’s fundamental belief in the IMC approach centers on a brand message of a globally integrated enterprise with integrated solutions. Quantalytics does not make any representations as to their accuracy or completeness. Quantalytics is not a registered investment adviser, brokerage firm, or investment company. Such data, information, or opinions are not an offer to sell or to buy, or a solicitation to buy or sell any securities. To find out more about IBM (IT Services) brand value, request the IBM (IT Services) Brand Value …
IBM is the number six ranked global brand according to Interbrand in 2016. Reading headlines today, it is tempting to say “yes.” Drastically changing consumer behavior fueled by disruptive technology, media fragmentation and increased availability of quality substitutes are just some of the forces disrupting the state of brands.Consumers are changing how they shop and engage, leading the retail industry to its biggest transformation in 50 years.The consumer products industry continues to transform due to several significant forces. To find out more about IBM brand value, request the IBM Brand Value Report.
Any data, information, or opinions in Quantalytics in any form attributed to a third party represent Quantalytics’ interpretation of the data, information, or opinions provided by that third party either publicly or through a subscription service, and such use and interpretation have not been reviewed by the third party. First, technology has given rise to information transparency that provides consumers with more knowledge and selection than ever before. Brand Finance has calculated the brand value of the IBM (IT Services) brand 3 times between 2018 and 2020. All of this has infused consumers with newfound power and greater expectations of the brands they buy.Our newest IBM consumer products study shows that brand loyalty as we know it has changed. Any data, information, or opinions presented by Quantalytics are for general information purposes only. This tells us that consumer brand loyalty is fickle and no longer associated with repeat purchasing. Any data, information, or opinions expressed in any form may change without notice. Finally, the surge of new and flexible digital commerce models poses big questions for fast moving consumer goods (FMCG) companies, in terms of how to compete in an increasingly omni-channel world. Intel, of course, saw tremendous success with its "Intel Inside" program during the mid-90s, a branding, marketing and business development effort that helped make the chipmaker's name one of the world's most recognizable. IBM has tried to morph into a cloud computing and AI company. Expectations are high, while switching costs are low.Brands and retailers are already adopting AI-powered intelligent automation at a breathtaking pace – and that process is about to accelerate. These consumers are predominantly young, rising spenders from growth markets around the world, yet they exist in every country, age bracket and income level.The pervasive challenge faced by consumer products manufacturers and retailers alike is how to plan and execute as an end-to-end supply chain.In addition, lowered barriers to high quality product manufacturing have fueled the increase of private label penetration and smaller, often local competitors. All investments and investment recommendations entail risks. The IBM (IT Services) brand valuation has featured in one brand ranking, the best IT Services brands. Q.ai, LLC is a wholly owned subsidiary of Quantalytics Holdings, LLC (“Quantalytics”). The IBM brand valuation has featured in 31 brand rankings, including the strongest and most valuable USA brands, the biggest IT Services brands and the best Global brands.
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